The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

Our Approach

We believe that the best way to keep forests standing is by ensuring that it is profitable for businesses and communities to do so. That means helping farmers, forest managers and tourism businesses realize greater economic benefits by ensuring ecosystems within and around their operations are protected, and that their workers are well-trained and enjoy safe conditions, proper sanitation, health care and housing. Once businesses meet certain environmental and social standards, we link them up to the global marketplace where demand for sustainable goods and services is on the rise. Learn more »

Keeping forests standing

Curbing climate change

Protecting wildlife

Alleviating poverty

Transforming business practices

The Rainforest Alliance Family of Marks

Those businesses that meet the standards for their field earn access to the Rainforest Alliance family of marks, which distinguish their products and services in the marketplace. These marks make it easy for consumers to identify a legitimately sustainable product or service and support those businesses that are acting responsibly.

• Farms that meet the comprehensive criteria of the Sustainable Agriculture Network earn the right to use the Rainforest Alliance Certified™ seal.
• Forestry businesses that comply with the rigorous standards of the Forest Stewardship Council (FSC) may use the Rainforest Alliance Certified™ seal in conjunction with the FSC logo.
• Tourism companies that demonstrate progress toward minimizing their environmental footprint and supporting their workers, local cultures and surrounding communities receive the Rainforest Alliance Verified™ mark.